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Trust

Faced with the option of buying from one of two suppliers, how often do you buy from the one you trust? Even if the other supplier is cheaper? Wonder how cheaper someone you don’t trust would have to be for you to choose them as your supplier.

When we trust a sales person, it feels instinctively right to buy from them. But as sellers, how well do we understand how to build trust with our clients?

Charles H Green developed a simple equation to help increase trust. We’ve created a useful resource to help. It’s really simple: click on the image below to download your free resource.

 Trust equation

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