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When it comes to your network, size isn’t everything!

sales success on LinkedInIt’s not the size of your network, it’s the value in your network.

Having more connections on any social media is good, but having a strong network that you support and help is key.  Likewise, a network that supports and helps you is much better. How do you add some value to your network?

One common mistake to avoid (and one that frustrates me) is the need of some users to share loads of “JUNK!” I dropped into a LinkedIn group recently to see a so called social media expert (their words not mine) sharing article after article after article with no interaction from others. No interaction and no engagement = no buy in and no value. Time to change what you are sharing.

If in doubt, it is all about what adds value to your network. Posting one great article is better that 10 hollow and vacant posts. Having 10 great connections that refer work to you is better than a 1,000 who sit quietly doing nothing.

So, what are you doing to add value to your connections?

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